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Effective Real Estate Plans for Investors

  • justin
  • Nov 13
  • 4 min read

Investing in real estate requires more than just capital. It demands a clear, effective plan that guides your decisions and maximizes your returns. Whether you are looking to pick up a wholesale deal or a turnkey property, having a solid strategy is essential. This post will walk you through practical steps and proven methods to help you build a profitable real estate portfolio.


Building Effective Real Estate Plans for Investors


Creating an effective real estate plan starts with understanding your goals and resources. Define what success looks like for you. Are you aiming for quick flips, steady rental income, or long-term appreciation? Once you know your objectives, you can tailor your approach accordingly.


Here are key components to include in your plan:


  • Market Research: Study local trends, property values, and neighborhood dynamics.

  • Budgeting: Set clear financial limits, including purchase price, renovation costs, and reserves.

  • Property Selection: Choose properties that align with your investment goals.

  • Exit Strategy: Plan how and when you will sell or refinance.

  • Risk Management: Identify potential risks and prepare contingencies.


For example, if you want to pick up a wholesale deal, focus on properties priced below market value that need minimal repairs. This approach allows you to quickly resell or assign the contract for a profit.


Eye-level view of a suburban house with a "For Sale" sign
Suburban house available for wholesale deal

Understanding Wholesale Deals and Turnkey Properties


Wholesale deals and turnkey properties represent two distinct paths in real estate investing. Knowing the differences helps you decide which fits your style and goals.


  • Wholesale Deals: These involve finding undervalued properties, securing them under contract, and then selling the contract to another investor. This method requires strong negotiation skills and a network of buyers.

  • Turnkey Properties: These are fully renovated homes ready for immediate rental. They offer passive income with less hands-on management but usually come at a higher purchase price.


Both strategies can be profitable. Wholesale deals often yield faster returns but require more active involvement. Turnkey properties provide steady cash flow and are ideal if you prefer a more hands-off approach.


To succeed, you need to apply proven real estate investment strategies that match your risk tolerance and time commitment.


Close-up view of a renovated turnkey property exterior
Renovated turnkey property ready for rental

What is the 70 20 10 Investment Strategy?


The 70 20 10 investment strategy is a simple yet effective way to allocate your funds in real estate. It divides your capital into three parts:


  • 70% for Property Acquisition: This covers the purchase price and closing costs.

  • 20% for Renovations and Repairs: Budget for necessary improvements to increase property value.

  • 10% for Reserves and Miscellaneous Expenses: Set aside funds for unexpected costs or vacancies.


This strategy helps you maintain financial discipline and avoid overextending yourself. For example, if you have $100,000 to invest, allocate $70,000 to buying the property, $20,000 to renovations, and keep $10,000 as a safety net.


Applying this method ensures you have a buffer to handle surprises and keeps your investment sustainable.


Practical Tips for Finding Profitable Wholesale Deals


Finding wholesale deals requires a proactive approach. Here are actionable tips to help you identify and secure these opportunities:


  1. Network with Local Investors and Wholesalers: Attend meetups and join online groups to connect with sellers and buyers.

  2. Use Direct Marketing: Send postcards or letters to homeowners facing foreclosure or those with vacant properties.

  3. Leverage Online Platforms: Use websites and apps that list distressed properties or motivated sellers.

  4. Drive for Dollars: Physically scout neighborhoods for properties that look neglected or vacant.

  5. Build a Buyers List: Have a ready list of investors interested in wholesale deals to quickly assign contracts.


Remember, speed and negotiation are critical. When you find a deal, act fast and secure the contract before others do.


Maximizing Returns with Turnkey Properties


Turnkey properties offer a hands-off investment option, but you still need to be strategic to maximize returns:


  • Choose the Right Location: Look for areas with strong rental demand, good schools, and low crime rates.

  • Verify Property Condition: Even turnkey homes need inspection to avoid hidden issues.

  • Calculate Cash Flow: Ensure rental income covers mortgage, taxes, insurance, and maintenance with a comfortable margin.

  • Work with Reliable Property Managers: A good manager keeps tenants happy and handles repairs promptly.

  • Plan for Long-Term Appreciation: Consider the neighborhood’s growth potential to increase your property’s value over time.


By following these steps, you can build a steady income stream and grow your portfolio with minimal stress.


Taking Action: Selling Your House Wholesale


If you want to sell your house wholesale, timing and preparation are key. Here’s how to get started:


  • Price Competitively: Wholesale buyers look for bargains. Set a price below market value to attract interest.

  • Disclose Property Condition: Be honest about repairs needed to avoid surprises.

  • Market Effectively: Use online listings, social media, and local investor networks.

  • Be Ready to Negotiate: Wholesale buyers expect to negotiate. Stay flexible but know your bottom line.

  • Work with a Trusted Wholesale Partner: Partnering with experienced wholesalers can speed up the sale and reduce hassle.


Selling wholesale can be a quick way to offload a property, especially if you need fast cash or want to avoid lengthy repairs.



Effective real estate plans are your roadmap to success. Whether you pursue wholesale deals or turnkey properties, a clear strategy helps you make confident decisions and grow your investments. Use the tips and methods outlined here to build a portfolio that delivers consistent profits and long-term wealth.


Start today by exploring available opportunities and refining your approach. Your next profitable deal is within reach.

 
 
 

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